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Business products

Business products:
Purchased by organizations for company use

Consumer products are purchased by consumers for private use while business products are purchased by organizations for company use. To categorize products, you should consider who the buyer is and why the product is purchased.



Consumer products are typically classified based on the consumers' buying habits. There are four categories that divide consumer products.

Consumer Product Categories:
· Convenience products
Convenience is the first category. Convenience products are generally inexpensive items consumers purchase frequently, such as milk, soda, bread, or detergent. Convenience services include hair styling, dry cleaning, and vehicle refueling.
Convenience products are typically considered staples or impulse items customers want to purchase with little effort. Since a detailed decision-making process is not required to purchase convenience products, they are generally distributed through a wide variety of outlets, including gas stations, grocery stores, and vending machines.

· Shopping products
Shopping is another consumer product category. Shopping products are typically more expensive than convenience products and require more research to compare benefits, prices, and features.
Examples of shopping products include appliances, furniture, and clothing. Shopping services include auto repair, interior decorating, and landscaping.
You can market shopping products in several ways. For instance, you can promote a product's unique features or highlight the warranty and customer service your company provides after a sale. You can also rely on your organization's name or reputation to influence consumers' buying habits.

· Specialty products
Specialty is the third category. Specialty products offer exclusive features that entice consumers to demand a particular brand. Customers tend to take the additional time and effort to locate and purchase a specific brand or product from a particular manufacturer.
Unique features and limited demand can increase the price of specialty products. In many instances, consumers know what they want and are willing to pay extra for the product they want.
Examples of specialty products include well-crafted watches, luxury automobiles, and designer clothing. Specialty services include concierge assistance at a resort hotel and cosmetic surgery.

· Unsought products
Finally, products that consumers are not aware of or do not realize a need for are categorized as unsought products. Typically, customers do not actively look for unsought products until they encounter a situation that highlights a particular need. Examples of unsought products or services include funeral planning, health insurance, and medical care.

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