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· Information determined by state or federal regulations
State or federal regulations can determine what information you must include on your product's label. For example, you might need to provide detailed nutritional information or safety precautions to meet mandatory guidelines.
· Green Labeling:
Environmental claims or seals of approval
Government guidelines also exist for environmentally friendly claims you make on your labels. This is called green labeling, and it refers to label designs that include claims or seals of approval stating that a product is environmentally safe. For example, a label with the recyclable logo informs consumers that the product or its packaging is made from recycled materials.
Another green label example is the "Dolphin Safe" declaration. This statement is typically used on seafood labels and claims that the product's processing does not harm dolphins.
· Information regulations differ in various countries
Keep in mind that regulations differ from country to country. If you plan to market your product internationally, you should be familiar with each country's labeling guidelines.
· Helps identify product
Labeling is an important marketing element because it helps identify your product. You can attract customers and influence their buying habits if your labels have eye-catching graphics and a de******ion of the product's benefits. When creating your labeling strategy, you should consider four factors.
Labeling Strategy Factors:
· Design
The first factor to consider is design. The look of the label and its presentation of easy-to-understand product information are important issues to consumers. Your label should be distinctive and dynamic to differentiate your product from competing brands lining store shelves.
While label designs influence consumers to use new products, they can also revitalize customer interest in mature products. A redesigned logo or updated label can make the product look new and extend its life cycle by attracting more consumers. You can also use an established brand to boost a new product by incorporating similar graphics and colors in the label designs for both items.
· Laws and regulations
You should also consider laws and regulations when creating your labeling strategy. In many instances, especially with perishable items, your label must include the weight of the product, the date it was packaged or the date it expires, ingredients, and nutritional information. The government also regulates certain promotional claims you place on your label, such as "Fat Free" or "Reduces cholesterol."
· Norms of society
When creating your labeling strategy, you should also consider the norms of society. A product with a label that includes offensive words or graphics may influence consumers not to buy it.
For example, cigarette or liquor labels that use cartoon characters may be deemed inappropriate by consumers because the graphics attract children. Or, a dairy company with a dancing cow mascot may be forced to alter the label on milk shipments to India, where cows are considered sacred.
· Information determined by state or federal regulations
State or federal regulations can determine what information you must include on your product's label. For example, you might need to provide detailed nutritional information or safety precautions to meet mandatory guidelines.
· Green Labeling:
Environmental claims or seals of approval
Government guidelines also exist for environmentally friendly claims you make on your labels. This is called green labeling, and it refers to label designs that include claims or seals of approval stating that a product is environmentally safe. For example, a label with the recyclable logo informs consumers that the product or its packaging is made from recycled materials.
Another green label example is the "Dolphin Safe" declaration. This statement is typically used on seafood labels and claims that the product's processing does not harm dolphins.
· Information regulations differ in various countries
Keep in mind that regulations differ from country to country. If you plan to market your product internationally, you should be familiar with each country's labeling guidelines.
· Helps identify product
Labeling is an important marketing element because it helps identify your product. You can attract customers and influence their buying habits if your labels have eye-catching graphics and a de******ion of the product's benefits. When creating your labeling strategy, you should consider four factors.
Labeling Strategy Factors:
· Design
The first factor to consider is design. The look of the label and its presentation of easy-to-understand product information are important issues to consumers. Your label should be distinctive and dynamic to differentiate your product from competing brands lining store shelves.
While label designs influence consumers to use new products, they can also revitalize customer interest in mature products. A redesigned logo or updated label can make the product look new and extend its life cycle by attracting more consumers. You can also use an established brand to boost a new product by incorporating similar graphics and colors in the label designs for both items.
· Laws and regulations
You should also consider laws and regulations when creating your labeling strategy. In many instances, especially with perishable items, your label must include the weight of the product, the date it was packaged or the date it expires, ingredients, and nutritional information. The government also regulates certain promotional claims you place on your label, such as "Fat Free" or "Reduces cholesterol."
· Norms of society
When creating your labeling strategy, you should also consider the norms of society. A product with a label that includes offensive words or graphics may influence consumers not to buy it.
For example, cigarette or liquor labels that use cartoon characters may be deemed inappropriate by consumers because the graphics attract children. Or, a dairy company with a dancing cow mascot may be forced to alter the label on milk shipments to India, where cows are considered sacred.