Packaging Strategy Factors:
· Decide whether to maintain continuity
You should consider several factors when developing your packaging strategy. First, you should decide whether to maintain continuity among your various products. If you implement a family branding strategy, you should develop a common packaging style, size, shape, or graphic to connect the items.
·
Determine how packaging will promote your product
Another factor to consider is how you want the packaging to promote your product. For example, if you introduce a product that is bigger, better, safer, or more advanced than previous items, your packaging should include easy-to-identify text or graphics to relate that information to the consumer.
· Consider size and shape
Your product packaging size and shape must also suit the needs of retail outlets. Designs that are large or feature odd shapes may not fit on store shelves or display racks.
· Select colors
The colors you select for your packaging design are also important factors to consider. Colors can evoke specific emotions or perceptions. Red, for instance, is often associated with danger or immediacy. Blue can prompt feelings of coldness or relaxation, and yellow is regularly linked to feelings of warmth and carefulness.
· Recognize international cultures
Keep in mind that your international marketing strategy should recognize how various cultures view different colors. For example, in Japan the color white is often associated with death or mourning.
· Do not confuse or mislead consumers
Keep in mind that your packaging design should not confuse or mislead consumers. The shape, graphic design, and even the colors used can make the package appear larger than it is in reality.
For example, consumers may believe that a tall bottle has more soda than shorter bottle designs. However, by giving the bottle a long neck and a slim body, the package appears to offer more soda than the competition's shorter, wider bottle design.
· Avoid deceptive designs
You should avoid promoting deceptive packaging designs. If you mislead your consumers, you risk damaging your product's reputation and losing the trust loyal consumers have in your company.
Labeling Strategy
· Identify the factors you should consider when creating your labeling strategy
Labeling:
· Information attached to package
Product labeling is the information attached to a product's package. A label typically includes the product's name, logo, weight, ingredients, and the name of the company that produced it. Effective labels with color and eye-catching graphics can play a major role in attracting customers.
· Information determined by state or federal regulations
State or federal regulations can determine what information you must include on your product's label. For example, you might need to provide detailed
· Decide whether to maintain continuity
You should consider several factors when developing your packaging strategy. First, you should decide whether to maintain continuity among your various products. If you implement a family branding strategy, you should develop a common packaging style, size, shape, or graphic to connect the items.
·
Determine how packaging will promote your product
Another factor to consider is how you want the packaging to promote your product. For example, if you introduce a product that is bigger, better, safer, or more advanced than previous items, your packaging should include easy-to-identify text or graphics to relate that information to the consumer.
· Consider size and shape
Your product packaging size and shape must also suit the needs of retail outlets. Designs that are large or feature odd shapes may not fit on store shelves or display racks.
· Select colors
The colors you select for your packaging design are also important factors to consider. Colors can evoke specific emotions or perceptions. Red, for instance, is often associated with danger or immediacy. Blue can prompt feelings of coldness or relaxation, and yellow is regularly linked to feelings of warmth and carefulness.
· Recognize international cultures
Keep in mind that your international marketing strategy should recognize how various cultures view different colors. For example, in Japan the color white is often associated with death or mourning.
· Do not confuse or mislead consumers
Keep in mind that your packaging design should not confuse or mislead consumers. The shape, graphic design, and even the colors used can make the package appear larger than it is in reality.
For example, consumers may believe that a tall bottle has more soda than shorter bottle designs. However, by giving the bottle a long neck and a slim body, the package appears to offer more soda than the competition's shorter, wider bottle design.
· Avoid deceptive designs
You should avoid promoting deceptive packaging designs. If you mislead your consumers, you risk damaging your product's reputation and losing the trust loyal consumers have in your company.
Labeling Strategy
· Identify the factors you should consider when creating your labeling strategy
Labeling:
· Information attached to package
Product labeling is the information attached to a product's package. A label typically includes the product's name, logo, weight, ingredients, and the name of the company that produced it. Effective labels with color and eye-catching graphics can play a major role in attracting customers.
· Information determined by state or federal regulations
State or federal regulations can determine what information you must include on your product's label. For example, you might need to provide detailed