Entries Without Borders and the marketing and sales as well as Forex

Sales era Sales era Sales era The sales era began when saturated markets forced a decline in consumer demand. Business leaders recognized the need to hire salespeople to sell the large backlog of products they created. The marketing emphasis was placed on advertising campaigns to find customers to buy the products. Manufacturers produced a product and then sold it aggressively.

Sales era The sales era began when saturated markets forced a decline in consumer demand. Business leaders recognized the need to hire salespeople to sell the large backlog of products they created. The marketing emphasis was placed on advertising campaigns to find customers to buy the products. Manufacturers produced a product and then sold it aggressively. Marketing era The marketing era emerged when decision makers decided to learn what customers wanted before developing the product or service, rather than trying to convince consumers that existing products fit their needs. During this era, marketing research and customer satisfaction became an important element in the strategy to increase profits. Relationship Era The fourth era in the evolution of marketing is the relationship era. This era began in the late twentieth century and is an enhanced version of the marketing era. Business leaders expand their focus to develop long-lasting relationships with both customers and sup...