Essay on sales Increase In Sales Through Advertising
Essay on sales Increase In Sales Through Advertising
Essay on sales Increase In Sales Through Advertising
Bunny to the Green Giant, advertising is the ultimate tool that
corporations use to communicate to consumers through television, radio, newspapers, billboards, and every other place
imaginable. Corporations benefit from advertising through
increased sales. The effects of advertising have appreciably
increased the quality of life of consumers. Finally, the
communication potential of advertising has made it essential to the
function and well-being of today's market. Advertising is an effective function of the economy that is an asset to both corporations and consumers.
Corporations have made every effort to submerge consumers in
their advertising since the beginning of time. They money that
corporations are willing to spend delivering ads has doubled since 1976, and continues to grow by over 50% every ten years. In the
United States, $162 billion was spent - or $623 for every person in the country - on advertising in just one year. Corporations and
businesses are willing to devote such an enormous investment of
money simply due to the fact that if done properly, advertising will
more than pay for itself. Although most market experts agree that
"advertising is an exercise in communication and not sales
generation" , it is without a doubt that the ultimate goal of
producing the ad is to increases sales and profits, either directly or
otherwise. Throughout the years, advertising has proven effective in attracting consumers and increasing sales directly. This is
achieved is two main ways. First, advertising allows businesses a chance to communicate to the consumer in order to persuade and
offer reasons as to why their product would be desirable. This raises consumer interest in the product and can eventually result in increased sales. Next, advertising can be used to raise consumer
awareness about special events, promotions, or discounts available or to simply remind prospective customers that the business is open
and ready to offer goods and services. An excellent example of this type of advertising can be marked by the Hudson's Bay Company's
"Scratch and Save" advertising scheme. By notifying consumers through several types of media advertising of their promotional offers the Company has undoubtedly managed to persuade
consumers to shop at their stores. Note that advertising alone,
however, does not create an increase in sales. In this case, it was
combined with the promise of lower prices. It can be therefore
concluded that advertising is but a vehicle, a communication device for delivering the mechanisms that corporations can use to increase their sales. In 1995, Canada enacted sweeping legislations that
drastically restricted the tobacco industry's ability to advertise. As a
direct result, sales of cigarettes have declined steadily by 2 per cent
per year , proving that advertising is effective in increasing sales.
Advertising helps to build consumer confidence in an advertiser's
product. People have been known to buy brands that they know of and that they have confidence in. Advertising helps to achieve this
by connecting corporations and their products to consumers. Ads
can help the corporation make their product known, and to create
an image or reputation for the product through the content of the ad. In the cream cheese manufacturer's market
Essay on sales Increase In Sales Through Advertising